Why We Do What We Do
Historically women and girls within our culture have been told that their hair must conform to European standards in order to be viewed as presentable and acceptable. For us, presentable did not mean that we had the luxury and freedom to wear our hair in ways that reflected our cultural identify, but instead the more presentable we looked was dependent upon how closely we could mimic the look of white women. Even though our beloved ancestor Madam C.J. Walker was known as being a trailblazer and entrepreneur who was ahead of her time, she too played into this narrative, that we as Black people had to always make sure that our hair did not look unkempt and that our appearance was proper. But during her day, the risks for failing to conform to social norms were much greater. It could not only cost a black person their job, but could also cost them their life.
Below are a few of the modern day incidents that have been experienced by young girls within our culture. Girls who have being made to feel as if there is something wrong with the way in which they show up in the world.
As part of the I Am Me Naturally Movement, we reject European standards of beauty and empower all young girls to stand in their beauty, to affirm their blackness as a true presentation of their brilliance, creativity, uniqueness and strength...to say with boldness and confidence… I Am Me Naturally – No LYE!
Have a story to share, please email us so that we can send some positive encouragement your way!